Taxi's go 2.0

The new Taxi Service is called greentomatocars (http://twitter.com/greentomatocars) and the company claims to be the first private hire service in the UK to take Taxi bookings via Twitter. The company's green credentials are based on using what it claims to be the greenest car on the market - the Toyota Prius.

Bookings can be made by sending a direct or private message to greentomatocars with the details of the journey required. The company will then Tweet back, containing a unique booking reference confirming and hence confirming the booking.



The company is trying to build a community about it...a way of increasing word of mouth about it's service riding the wave of it's green credentials. Visitors can participate in an online conversation around environmental issues. Asked about why Twitter, founder Tom Pakenham, said: "Twitter has become such a phenomenon and with so many people in London using it, we are delighted to be able to use Twitter to build a closer relationship with our customers and make booking a car simpler and easier than ever."





This is not the only booking service via Twitter, last week, a Twitter-based hotel booking engine launched called Inoqo. This booking engine enables customers to book and check-in within 48 hours and take advantage of special deals.