ASDA is trying to improve men's image...but how? The supermarket's clothing brand George has launched a new range of Body Sculpture Vests in response to a growing concern over excess chest fat or ‘Moobs' (man boos) amongst British men.
This was done in response to a National Survey done by ASDA where 60% of the women admitted that their partners have beer belly and most probably moobs. Of these 60%, half of them would like to see their partners doing something to solve the problem.
The Body Sculpt Vests helps support and shape excess fat around the chest and stomach area to give the illusion of a flat chest. The Vest was launched for £7 and will be available only online for now so as to guarantee anonymity for those males that want to do something to solve the fat problem.
A recent survey from the British Association of Aesthetic Plastic Surgeons (BAAPS) reported a 44% increase in male breast reduction surgery and stomach liposuction between 2007 and 2009. A representative for the ASDA's brand said that the launch reflects an increase in male body confidence issues. While woman have been provided with all the tool to control fat and boob issues (with push up bras and minimising bras), why can't men be given a helping hand too?
What could be the next item to come out for sale?..I leave it up to you imagination.
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