Sunday, August 11, 2013

Illegal Immigration - Campaign attracts criticism.

Was reading an article on Marketing Week and this was very interesting given the latest news about the issue of illegal immigration in Malta.

The British Home Office came under attack from the ad watchdog in an outdoor campaign that it  recently launched ordering illegal immigrants to “go home or face arrest”. The watch dog received about 60 complaints about the campaign and those complaining have reported the campaign as being “offensive” and “irresponsible”. These comments were especially targetted towards the use of the word "Go Home"  which is one of the words used normally by anti immigration groups and racist  groups to attack immigrants. This could also incite or exacerbate racial hatred and tensions in multicultural communities.” The vans were driven in the areas of Hounslow and Brent.

The campaign features a vans driving around London carrying posters featuring handcuffs next to text ’In the UK illegally. Go home or face arrest” (image of van above). It features the number of arrests made in the area the van drives around.

How would other nations react if such a campaign was launched in their country?