Authors

 Matthew Castillo

Matthew is the Business Development Manager and a Consultant of EMCS Consulting and is responsible for business development, online marketing and business consultancy. He is an entrapreneur and he has shown this by winning a number of business plan competitions in the past.

He holds a first degree in Commerce, as well as an honours degree in Management from the University of Malta. He pursued post-graduate studies abroad at the University of Strathclyde in Scotland by following a Master in International Marketing and has recently completed a management programme at the London Business School.

Matthew has consulted organisations in Corporate Strategy, Marketing, Total Quality Management and Business Planning. He has over 4 years of experience in marketing and has been involved in the delivery of training programmes and coaching to senior and middle management in private and public organisations.

Matthew has been responsible for the coordination of a number of large projects including a number which have been funded by the European Social Fund. He has also been the VP of Business with the Junior Chamber of Commerce in Malta.

Daniela Castillo

Daniela specialises in online marketing. For the last 5 years, she has worked with a number of top companies within the Online Marketing sphere, whereby she was responsible for managing and driving the online marketing strategy across the different channels, including affiliates, PPC and online advertising. She has a keen interest in tourism, software and online-gaming.

She has a first degree in Business and Computing as well as a B.Com (Hons) degree in Management from the University of Malta. She later continued her studies by reading for a Masters degree in International Marketing at the University of Strathclyde in Scotland. 

Daniela is a published author of a chapter in a book (Social Media in Travel, Tourism and Hospitality) that investigates the use of Web 2.0 applications and tools within the tourism industry. She has also been a guest speaker at conferences where she has presented her insight on developments in online marketing and has won awards for her research and for her contribution to the industry. 

Hari Prasad

Marketing has always been a passion for Hari who has worked with service providers in the field of Travel & Hospitality, Advertising & Promotions and Event Management. During his ten years of industry experience with companies like Cox & Kings, FCm Travel Solutions, Absolute Event Productions Theme Ventures and CMO Axis Outsourcing Services , Hari has handled various projects relating to New Market Entry strategies, Brand activation, Channel Management and Market Research.

Hari has a vision to build brands through ethical marketing, extensive consumer reach and effective brand communication.

 Hari holds a Post Graduate Diploma in Business Administration from Symbiosis Institute, Pune, India followed by a Masters Degree in International Marketing from the University of Strathclyde, United Kingdom. The International Marketing course provided him a platform to share valuable experiences amongst marketing professionals from more than fifteen different countries and also work on various marketing case studies.