Monday, December 31, 2012
Friday, December 28, 2012
Monday, March 12, 2012
The game, created by the brand's in-house advertising department Specsavers Creative, features a man who mistakes a kitchen for a sauna and is chased through a hotel by an angry chef.
Graham Daldry, creative director at Specsavers Creative, said: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining and highly effective way for consumers to engage with our popular advertising."
The MSN takeover will see the homepage covered in steam as a man in a towel walks across the screen, with the steam then clearing to reveal the "naked hero" with only a "call to action" button covering his modesty.
Viewers can click on the button to play the "sauna" TV ad and launch the "angry chef" game.
During the game players have to jump over obstacles, pick up items and avoid food being thrown at them by the angry chef as they try to reach the safety of the sauna.
Specsavers will seek to encourage competition by allowing Facebook users to share their score with friends.
Follow Matthew Chapman at @mattchapmanUK
Sunday, January 1, 2012
In a statement, Deloitte said that regretfully they have to make approximately 1,610 full and part-time employees redundant, given that they didn't manage to find an appropriate buyer.
Barratts, which is the second time that has called in the administrators in the past two years, ran almost 400 concessions in large stores, mostly Dorothy Perkins. It is hoped a buyer will still be found for the shoe firm's 191 shops.
The blow came as bosses at retro-gifts chain Past Times said it was going bust.
Barratts was not the only store which went into administration, toy store Hawkin's Bazaar confirmed it had also appointed administrators. The Sun, has also reported that experts are also fearing that lingerie chain La Senza, which has 2,600 staff, will go bust within days.
Such events risk putting more pressure on the economy as almost 4,000 full-time and temp jobs could be lost with all these closures.
The high street has been badly affected this year by Internet shopping and a squeeze on spending, as more and more people become price consious and start looking out for bargains. Big names including TJ Hughes, Jane Norman, Alexon, Habitat and Focus DIY have all collapsed.
Is the retail world as we know it changing to a more price conscious model?