Sunday, August 30, 2009
Thursday, August 27, 2009
The image appeared in its original form on Microsoft's US website and in an edited format on the polish site. Microsoft has apologised for the incident and taken the offending image down. Microsoft admitted the mistake and reiterated that diversity and inclusion are core values and business imperatives of Microsoft. It apologiesed for any offence caused.
Tuesday, August 25, 2009
From the calculation he made he found that he lost quite a large amount of time in front of adverts and he estimated that the time lost accounted to £6,000. What did McCruddon do when he discovered this fact?
How will this battle end...will McCruddon claims be met? Companies could actually pay the small amounts and use this opportunity to generate positive PR. McCruddon claims he wants to challenge the the general assumption that consumers are subservient to brands. What do you think?
Monday, August 24, 2009
The dispute started when Sainsbury released the drink, which it called Pitchers, in mid-April and started heavily advertising the product in the same way as Pimm's. It said that it could be mixed with lemonade and fruit (which is how Pimm's No. 1 is traditionally served). Apart from this, the bottle carries a high resemblance to Pimm's same bottle. In fact the bottle has the exact same shape, the letters are written in the same font and they both have a golden boarded with a coat of arms on the top.
Sainsbury, as all other supermarket brand didn't shy away from competition...to the contrary it use price comparison advertising to state that it's Pitchers was cheaper than competition and it performed better in taste tests. This has made it the obvious choice to many consumer for the summer season as the brand was launched in time for for all the top summer events...mainly Ascot, Henley and of course, Wimbledon.
The biggest problem for Diageo is that Sainbury's is one of the country's biggest retailers and one of their major customers...could this affect their trading relationship? Let's wait and see how it goes.
Saturday, August 22, 2009
TalkTalk undertakes another guerrilla marketing campaign...and what a campaign. The company has decided to start distributing money between now and the end of August in areas of central London and on the Tube network. You might think how will this money be distributed...and this is the innovative part!
TalkTalk has employed a team of 20 ex-pickpoketers to actually start "put pocketing". The company has confirmed that lucky recipients of put pocketed cash will receive a branded card along with the cash.The campaign is being promoted with posters at relevant locations proclaiming "Rejoice!
The campaign however has met with a mixed response from those who like the idea of finding a fiver in their trousers, to those who have been victims of bag snatching and other street crimes questioning the sense of such a campaign. However this is what make the campaign successful...it makes people talk about the company. TalkTalk has also anticipated such fears and informed Metropolitan Police about this campaign. Apart from this the put pocketers have been given ID in case they do get caught in the act. Have a look at this Talk Talk Video that shows some of these stunts...what's your opinion on it?
Thursday, August 13, 2009
Obvious such repeated mistake left it's mark on the share price as it fell 27 cents to close at $36.50 Wednesday. Do you think they should at least subscribe to their own newsletter maybe in this way they can check their own best offers?
The site, that will be called Your Asda, will allow shopper and potential shoppers to tell Asda what they don't like, what they like and what they would like to see and will also be able to comment on products they want in their local stores. Although one might think they they are a bit late in following this trend it is a very good sign that even retail giants who's main focus is price are willing to take in customer comments. It is always better to have customer speaking of their dissatisfaction to you (the Brand) rather than say the same things on other formus.
Your Asda will comprise a blog, step by step guides to products, a live Twitter feed and a photo gallery. Asda will also launch a site for staff called The Green Room in which employees can vent their opinions about the retailer. Do you think other grocers will follow this trend?
Wednesday, August 12, 2009
The New Absolute Bottle
Wednesday, August 5, 2009
In Japan, where technology frenzy is common place and where even virtual pets have their own MP3 players; McDonald's ran a contest in which customers were eligible to win their very own MP3 device.
After distributing around 10,000 gadgets, customers discovered that each MP3 came loaded with 10 free songs and a trojan malware, capable of communicating user logins and passwords. A software patch was dispersed and a recall was instituted, thereby ending McDonald's worst campaign.
Icy Response to Snapple (Natural Juice Company)
Snapple decided it was time to do something big…as big as attempting to overtake the Guinness World Record for the largest ice lollipop, made out of the company's tasty kiwi-strawberry drink. The company however had a serious flaw in it plans…the record breaking attempt took place mid-June. Immediately upon unloading, the melted juice poured from the truck, creating a syrupy tidal wave which became a major headache for cleanup crews.
LifeLock CEO Tempts Fate
The personal fraud protection company LifeLock guarantees the security of your identity under their employ. So much so that, in a nationwide ad, CEO Todd Davis posts his personal social security number on the side of a van — daring identity thieves to give it a shot. Turns out, they did.
No fewer than 25 motivated thieves stole Davis' social security number — with one successfully receiving a $500 loan. LifeLock maintains its diligence, claiming that for a nationwide ad, only one case of stolen identity isn't too bad. It doesn't advise posting your mom's maiden name on your car, however.
General Motors Inspires Amateur Filmmaking
Three years ago, General Motors did its own marketing blunder too…it tried to tap in the young drivers market by tapping into the YouTube craze. GM launched a website allowing users to create their own commercial about the Chevy SUV and upload it for public view.
That was a good idea however GM forgot one thing…monitor what was being uploaded. GM hadn't realized that it bore favorable connotations, and participants started producing short films about global warming, the war in Iraq, or negative attacks against the auto's quality. The problem was that it took the company one month to realize this!
KFC Underestimate Fan Frenzy
Companies use giveaways as a way to increase popularity and visibility for their products…so what could go wrong? KFC started it own promotion by giving away free KFC meals…a good idea you might say but…
After Oprah announced a KFC giveaway on her much-watched program, the food chain couldn't keep up with the lines of customers…this stampede gave way to a flood of protests which obviously back fired…so be careful as promotions might be too successful which becomes a problem when you can’t keep up with the demand.
Zombie Invasion Credited to Dr. Pepper
It's hard to dislike a treasure hunt, unless the “X” spot lies somewhere over a historical landmark. An international campaign from Dr. Pepper's then-owner Cadbury Schweppes hid coins within 23 American cities to promote the soft drinks’ "23 flavors."But the agency in charge of Boston's location selected the Granary Burying Ground; a historical landmark.
The result:- A flood of shovels tried to find the coin but Cadbury Schweppes ended the contest. However the graveyard had to be closed to prevent a zombie outbreak.