Saturday, August 22, 2009

TalkTalk uses innovative promotions...what about put pocketers!

I'm back...I was in London for a wee time and could not update the blog unfortunately as it was really difficult to find free Wifi spots! However I came across this article and thought it was a good example of a proactive company using innovative solutions!

TalkTalk undertakes another guerrilla marketing campaign...and what a campaign. The company has decided to start distributing money between now and the end of August in areas of central London and on the Tube network. You might think how will this money be distributed...and this is the innovative part!

TalkTalk has employed a team of 20 ex-pickpoketers to actually start "put pocketing". The company has confirmed that lucky recipients of put pocketed cash will receive a branded card along with the cash.The campaign is being promoted with posters at relevant locations proclaiming "Rejoice!

The campaign however has met with a mixed response from those who like the idea of finding a fiver in their trousers, to those who have been victims of bag snatching and other street crimes questioning the sense of such a campaign. However this is what make the campaign makes people talk about the company. TalkTalk has also anticipated such fears and informed Metropolitan Police about this campaign. Apart from this the put pocketers have been given ID in case they do get caught in the act. Have a look at this Talk Talk Video that shows some of these stunts...what's your opinion on it?

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