The site, that will be called Your Asda, will allow shopper and potential shoppers to tell Asda what they don't like, what they like and what they would like to see and will also be able to comment on products they want in their local stores. Although one might think they they are a bit late in following this trend it is a very good sign that even retail giants who's main focus is price are willing to take in customer comments. It is always better to have customer speaking of their dissatisfaction to you (the Brand) rather than say the same things on other formus.
Your Asda will comprise a blog, step by step guides to products, a live Twitter feed and a photo gallery. Asda will also launch a site for staff called The Green Room in which employees can vent their opinions about the retailer. Do you think other grocers will follow this trend?