From the calculation he made he found that he lost quite a large amount of time in front of adverts and he estimated that the time lost accounted to £6,000. What did McCruddon do when he discovered this fact?
How will this battle end...will McCruddon claims be met? Companies could actually pay the small amounts and use this opportunity to generate positive PR. McCruddon claims he wants to challenge the the general assumption that consumers are subservient to brands. What do you think?