Monday, December 28, 2009

Theme Park to develop new ride and promises it will be the scariest ever

First of all Happy Christmas to all of you...For all those that have the patience to read an article today I have found this news to be very interesting...

Have you ever been to a Theme Park? If yes, you'd probably gone to a horror house and some times you laugh with what you see...however this is might not be the case of the new Alton Towers Resort ride. In fact this park is to launch "the scariest ride in the UK" next year, it announced a week ago.

Thirteen, the new attraction is going to built on the site of the old Corkscrew roller coaster (which has gone on pension) and it aims to combine physical and psychological fear and will become the first ever "psychoaster". The ride which is set to cost £15 million will be restricted to 16 to 55-year-olds only and visitors will be limited to one ride per day due to concerns of emotional maturity and physical health. Apart from this visitors will also be required to sign a waiver which assures the resort of their physical and mental health in an attempt to avoid any resulting lawsuits which may result from visitors experiencing the ride.

This is not the first success of Alton Towers' as it had successfully deployed rides such as Nemesis, Oblivion and Air. The new ride will be based on the discovery of an unearthed ancient burial site in an area of unexplored woodland known as the Dark Forest. Thirteen with be built on a burial site that is part of the original Alton Abbey, one of the main features will take place inside the unearthed crypt.

Will you be one of the visitors to take on this challenge?

Tuesday, December 15, 2009

Ann Summers' rides on BA wave

Where you searching for innovative marketing campaigns? Then search no further then Ann Summers'. This company is very active in the online media industry and in fact was very fast to react to international events. iCrossing, Ann Summers' digital marketing agency, was very quick to bid on BA strike-related keywords (obviously when you think about it you will immediate notice the potential that these words have given the amount of Christmas travel that was expected) so that when users searched for the latest news on the industrial action, a sponsored ad promoting the retailer emerged.

The link read "The planes may be grounded but you can still join the mile high club!" A link through to Ann Summers Online is also provided. This campaign started a large wave of praise for people who are on the lookout for marketing geniuses especially on twitter... below are some examples of comments on Twitter:-

@funky72 wrote: " Enter BA strike into Google for example of great tactical search advertising ... nice work Ann Summers :)"
@annaats said: "Some nice rapid response paid search ads around the BA strike ;)"

This was not the first smart maneuver by Ann Summers'...During the cold snap in February this year, using snow-related search terms, the agency launched a sponsored link with the strap line 'Brrr...cold out there, why not stay in and get steamy with Sex Toys from Ann Summers'.

Lets all wait and see what's the next big news will be and how Ann Summers will react.

Monday, December 14, 2009

Procter & Gamble adds a new brand to its existing portfolio

Procter & Gamble is still going on with it strategic acquisitions in order to strengthen key areas of the business. In this regards, Procter & Gamble has agreed to buy the global air-care brand Ambi Pur for $470m from Sara Lee Corporation.

This acquisition of Ambi Pur strengthens P&G's global leadership in home care and specifically air care by extending the reach into new markets and strength the it's position in existing ones.

Ambi Pur which is a market leader in the Air-Care products in a lot of European countries will bring new innovative products to the existing Air Care portfolio of P&G. These technologies include car air fresheners, battery-powered air fresheners, toilet rim blocks and various non-energized air fresheners. P&G will now be able to leverage these additional technologies into it's existing brands in order to innovate and reinvigorate it's current brands.

Ambi Pur generated annual sales of approximately €260 million in the year ending June 2009.