The link read "The planes may be grounded but you can still join the mile high club!" A link through to Ann Summers Online is also provided. This campaign started a large wave of praise for people who are on the lookout for marketing geniuses especially on twitter... below are some examples of comments on Twitter:-
@funky72 wrote: " Enter BA strike into Google for example of great tactical search advertising ... nice work Ann Summers :)"
@annaats said: "Some nice rapid response paid search ads around the BA strike ;)"