Friday, January 8, 2010
Google to launch Nexus One
Google have developed and finally launched a new mobile headset that is set to be a direct competitor of iPhone. This phone is Google's first official mobile phone device from the time it acquired mobile operating system company Android in 2005 (the mobile is being built by manufacturer HTC).
The strategy that Google will adopt will be different from that of iphone when it comes to distribution. Although Google will launch the Nexus through Vodafone in the UK, the operator partner will not be granted full exclusivity (Iphone launched in the UK with partner O2 on an exclusive basis). The phone is set to go on sale in the US, Singapore and Hong Kong initially and will later be rolled out in the UK.
The touch screen, sleek phone will cost $179.00 (£111) for a two-year contract with T-Mobile USA. Nexus One can also be purchased for around $529 (£324) on its own. Verizon Wireless in the US will plan to offer services to customers in the near future.
Like the iPhone, Android offers fully integrated web-browsing and video applications with a five megapixel camera. The phone will offer 18,000 apps and but unlike the iPhone, Nexus One allows multiple use of applications at the same time. Users will also be able access Google maps, emails and aggregated contacts. A voice enabled keyboard has also been embedded for speaking text messages, emails, tweets and Facebook updates.