Tuesday, January 26, 2010

HP seeks to make their offer more attractive to the online community

As more consumers turn online to listen to music and on such sites as Spotify, it is being made clear that to attract more customers these sites are a good tie up potential. HP has recognised this and has agreed a deal with subscription music provider Omnifone for 16 of its PCs in ten European countries to offer access to unlimited streamed music from all four major labels and leading independents.

Consumers who buy Pavilion, Presario and Envy PCs will be offered a 14-day free trial for the Musicstation service. The downside of this offer is that the service is time barred and that consumer, after the 14-day trial will be asked to pay £8.99 a month to continue receiving streaming access of up to ten MP3 downloads each month. Is this worth it after all?

Michael Paull, executive VP of global digital business for Sony Music Entertainment, said, “Consumers are asking for innovative digital music services that blend both access and ownership, and come pre-bundled with devices.” However my concern is that, will customers be lured to buy an HP because they are offering a 14day free trial? Most probably such free trials are already being offered by some of the sites themselves and hence this offer could end up not being attractive at all.

What is your opinion on this?

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