Friday, February 19, 2010

Milka to attract Dairy Milk...will it end up as the battle between Kraft and Cadbury?

Kraft...after it managed to acquire Cadbury it decided to go head to head with it's flagship brand...Dairy Milk. In this regard, Kraft is gearing up for a UK roll-out of its flagship Milka chocolate brand in the UK

Kraft will launch Milka with a TV campaign, created by Ogilvy, on April 19th. Shooting for the spots are expected to start next week. The activity will include multi variate advertising including adverts in the press to promote the six different Milka variants and highlight the fact that they are made with Alpine milk.

Currently Dairy Milk is market leader in the UK, with sales of £371m last year, (nearly twice as much as its nearest competitor Mars' Galaxy which made £192m last year).

Will this start causing distress already between these two confectionery brands?

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