Toyota is still not out of the woods

Toyota's problems might not have ended at all as it is considering the global recall of 300,000 Prius hybrid models as it is being claimed that these might be suffering from braking problems on icy roads.

A spokesman for Toyota in Great Britain said that the company is looking at all the customer feedback and data they have from US and Japanese bases. However for the time being the company hasn't yet decided what to do.

Should it be admitted that yet another problem has affected another Toyota model, it prove to be a huge blow to the Japanese automotive giant, which has already launched the recall of eight million vehicles suffering with an accelerator pedal fault.

Toyota is actively working on PR to help reassure consumers on the quality promise of the brand. These promotions have been launched five days after the marque rolled out a similar campaign in the US.

Toyota is closely monitoring customer opinions and concerns and no decision has yet been taken on whether to run further marketing activity later on this week. In my opinion, Toyota should not look at costs of marketing at the time being and go aggressive to reassure its current and potential clients. One must remember that Toyota is associated with quality and such link must be defended as it represents a competitive advantage for the brand.