Monday, August 16, 2010

Android crowned winner

Figures published by Gartner (tech analysts) reveal very ineresting figures. Although the finnish company Nokia has sold more handsets in the second quarter of 2010 then the same period last year, its share of the market has slipped from 51% to 41%.

But you might say, is this possible giventhe hype around the iPhone? Apple's share of the smartphone market increased only by 1.2% points, up to 14.2% for the quarter, which includes the first few days of iPhone 4 sales in the US. In this regard, Apple has claimed that iPhone 4 has been the most successful launch in its history. Gartner's figures show that 8.7 million iPhones sold for the period, but this includes the older iPhone 3G and 3GS, and it forecasts strong sales throughout the second half of the year.

The winner for of this battle was not an individual headset but the Android operating system, which is being used by manufacturers including Samsung and HTC to run smartphones. These have overtaken the number of phones running on Apple's iOS and have increase their market share from 1.8% last year to 17.2% this year.

This success is being attributed to the branding strategy adopted by Anroid and the non-exclusive strategy that enables the system to be used across many communication service providers. This availability to so many device manufacturers, is making the operating system more attractive to use in the latest generation of mobile phones.

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