Tuesday, September 1, 2009

Disney to buy Marvel for £2.45bn

Walt Disney is to grow exponentially as it agreed to buy Marvel Entertainment, which is the owner of such comic characters such as Spider Man, X-Men, Fantastic Four and Iron Man, for £2.45bn in a cash and shares deal. The agreement entail the ownership of about 5000 characters created by Marvel. This will give Disney a more diverse portfolio of characters that appeal to all ages and figures such as the Disney Classics and violet figures such as X-Men.

Accordin to Robert Iger, president of The Walt Disney Company this deal will combine Marvel's strong global brand and character portfolio with Disney's creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories.

As with all major buyouts, this deal will be subject to regulatory approvals and is expected to be completed by the end of the year.

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