Thursday, September 17, 2009

The Lost Symbol Release - Record Sales Registered

Two days ago was release one of the most expected book this year... 'The Lost Symbol' by Dan Brown. Its sales broke the record by selling one million copies in hard cover and e-book version in the US, UK and Canada.

In the US the book's publisher Random House was forced to release copies to the media a day before the release after the New York Times posted a review of the book on Sunday. All he papers, as expected, swiftly followed suite and published their own book reviews.

In the UK the competition was between the two big book retailers, Waterstone and Borders. Each held a competition on who will become the first retailers to post their own reviews of the book after having both received advance copies of the book. The first to announce to have finished the book was Waterstone's press officer Jon Howells, who update the retailer's Twitter page and claimed to have finished at 5.10am.

Even though the book was expected to attract a high premium due to the massive demand, ASDA was quick to set a low price record by offering the book at at selling price of £5, a massive £13.99 below its recommended £18.99 price. Was the book in the end worth all the fuss? If you have read it post a comment and let me know what you think :)

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