The Korean car manufacturer Kia is launching a new sub-brand to help consumers identify its most fuel efficient vehicles. With this brand Kia is answering to the go green plea.
The EcoDynamics brand was unveiled this week at the Frankfurt Motor Show and said this brand will be applied to the eco-friendly car within each Kia model range. During the Motor Show Kia has unveiled three new hybrid models:- the Kia Forte LPI Hybrid, the Kia cee'd Hybrid and the diesel Kia Sorento Hybrid. The usual badges will be removed from these cars which will only have the new EcoDynamics legend brand signage.
This move is expected to continue grow car sales as Kia has seen UK sales of new cars rising by 16% year-on-year, benefitting from the Government's scrappage incentive scheme.