Everybody must have heard about the probably even watched Henry's (French Footballer) latest goal. Unfortunately for Henry he did not use his foot to put the ball in the net but used a "helping hand". As could have been expected, this goal lead to a huge wave of negative publicity against the French international player especially for his unprofessional behaviour.
What was the result of this negative publicity?
Apart from leading the same Henry to consider quitting Football, it left it's repercussions on brands which he used to represent. One of these brands is Gillette. The Sun (British Tabloid Newspaper) managed to notice something. Gillette had an advert on their website showing Federer, Tiger Woods and Henry all holding a symbol of their sport in their hand. It is useless to say that Henry was holding a Football in his hand.
However Gillette had to intervene and edit a little bit the advert on their French site. As can be seen from the following video (http://www.thesun.co.uk/sol/homepage/video/article300101.ece?vxSiteId=6247211d-66e0-4454-b73a-3f1610efa39a&vxChannel=Football&vxClipId=1347_SUN40364&vxBitrate=300 ), in the French version of the advert the Football was removed from Henry's hand. The disappearance of the ball could be seen as an attempt to save Henry further embarrassment after his scandalous lack of sportsmanship last week.
His double handball helped him set up France's goal which sent them to next year's World Cup at the expense of the Republic of Ireland.
Gillette in reply to this claim denied they changed Henry's picture in response to the recent scandal. They insisted Henry was not pictured with the ball in his hand on the French website
The shaving firm's spokesman James Nunn said: "We have spoken to the French Gillette team and they are not aware of any recent changes that have been made to their website."
Will this have further repercussions?
What was the result of this negative publicity?
Apart from leading the same Henry to consider quitting Football, it left it's repercussions on brands which he used to represent. One of these brands is Gillette. The Sun (British Tabloid Newspaper) managed to notice something. Gillette had an advert on their website showing Federer, Tiger Woods and Henry all holding a symbol of their sport in their hand. It is useless to say that Henry was holding a Football in his hand.
However Gillette had to intervene and edit a little bit the advert on their French site. As can be seen from the following video (http://www.thesun.co.uk/sol/homepage/video/article300101.ece?vxSiteId=6247211d-66e0-4454-b73a-3f1610efa39a&vxChannel=Football&vxClipId=1347_SUN40364&vxBitrate=300 ), in the French version of the advert the Football was removed from Henry's hand. The disappearance of the ball could be seen as an attempt to save Henry further embarrassment after his scandalous lack of sportsmanship last week.
His double handball helped him set up France's goal which sent them to next year's World Cup at the expense of the Republic of Ireland.
Gillette in reply to this claim denied they changed Henry's picture in response to the recent scandal. They insisted Henry was not pictured with the ball in his hand on the French website
The shaving firm's spokesman James Nunn said: "We have spoken to the French Gillette team and they are not aware of any recent changes that have been made to their website."
Will this have further repercussions?
No comments:
Post a Comment