Sunday, November 8, 2009

Specsavers vs ASDA...who is the real specsaver?

A few weeks ago I posted an article relating to issue with patents and another article about Pimms and Sainsbury clash...apparently these are not the only clashes around. A issue has arisen between ASDA and Specsavers.

The issue arose due to the use by ASDA of a similar logo to the one used by Specsavers (see logos below). Specsavers have been using the logo for quite some time and hence said that the new logo being used by ASDA is misleading customers. Moreover, ASDA has been using a slogan which add a further link to Specsavers as it says 'Be a real spec saver at Asda'.

According to Specsavers this was done on purpose and Specsavers filed a court order for ASDA to stop using the logo and slogan. Given the hot issue, the judge agreed to treat the case urgently, ruling there was enough evidence that Specsavers' reputation was threatened by Asda Optician's marketing campaign, which was launched last month.

In response to this, Asda yesterday agreed to stop using the slogan after this week but will continue to use the logo. Do you think that ASDA will win this case or will Specsavers manage to beat the giant?

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