Thursday, November 12, 2009
Marmite opens it's first branded shop in London
Unilever, the multinational FMCG group is trying to make the best out of it's marmite brand and after having undertaken various product extensions to it by introducing Marmite-flavoured rice cakes and breadsticks, it has now decided to trial it's first Marmite branded shop.
The shop opened this week on Regent Street and will be open seven days a week. The store stocks more than 100 Marmite-inspired products, some of which will be sold exclusively through the shop. It is surprising that the shop, apart from selling the famous jars of marmite and other marmite based food products, it will also be selling clothes, artwork and Christmas boxes.
This idea has been on Unilever's to-do-list from last year as the company wished to take a share of the lucrative and under served breakfast market. The tea & toast bar aims to promote itself through its social networking website such as Twitter.
So if you're in Regent Street it might be a good idea to drop...even if you don't like marmite as it sells other non food items...let us know what you think about the new shop.