As you know PR is an essential part of a company's marketing campaign and having a very famous brand personality is a big plus. A few months ago Motorola signed up David Beckham to launch their new £1,400 Motorola Phone...a big name for a high ticket item.
The paparazzi caught Becks red handed while eating out alone in a restaurant in Milan. He was actively playing with his toy...surprise, surprise...it was an Iphone! As soon as he noticed the paparazzi he sheepishly hiding it under the table, but it was too late!
Englands captain has been the face of Motorola since 2006, and has signing a multi-million pound agreement including his latest Terminator campaign for the new Motorola.
After this gaffe, it is still unclear whether Motorola will take any actions against it's brand personality for using competing products...who knows, Becks might be considered a normal person and as such is attracted by Apple's gadgets