Wednesday, June 3, 2009

Vive México a new campaign to promote tourism

Mexico has been hardly hit by the Swine flu crisis as tourism figures have been falling dramatically. In fact I have been looking at tourism resorts in the country and the prices are really reasonable...I was really attracted to the place and was even considering a bargain holiday in South America but I'm still somewhat doubtful...possibly I have been influenced by the swine flu phobia.

This decline in tourism has led the government to take immediate action. President Felipe Calderón launched the Vive México promotion and communication campaign that will have unprecedented Federal Government investment of 1.2 billion pesos.

In a truly motivational speech, President Calderón described the Vive México campaign as a “true national movement" that requires the participation of all Mexicans, particularly the most outstanding ones who have shown the most talent." He invited every Mexican to let tourist know that going to Mexico is a great experience as Mexico has a lot to offer in term of culture and natural beauty.

Apart from this, resorts are being urged to offer discounted prices to locals so as to try to stimulate internal demand for the tourism sector. This could partly diminish the effect of the fall of international demand. At the same time, figures from the artistic, sports and cultural world will promote Mexico's tourist resorts both within the country and in the rest of the world while the media will disseminate Vive México.

Will the locals support this campaign and help Mexico revive itself and attract more tourists? We'll wait and see and in the meantime I will continue to look for bargain holidays...if anyone has any suggestions please let me know

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