Thursday, June 18, 2009

Qualities that an innovative product should have

I always like to surf the net for in search of something innovative...that stands out of the crowd and something from which each and everyone can learn. I can across a very interesting article reviewing a likely innovative and interesting product.

It is well known that now a days the market for promotional products is over saturated and companies tend to sell the same promotional stuff. However brand owners hunting down promotional products are now a days looking to satisfy two main criteria:- the product must stand out from the crowd and must have plenty of use. Well Brightbutton's Willie Wetsuit is certainly going to cover all of these requirements.The following section describes the product in terms of it's use and it's innovativeness.

Use: As far as promotional products got he Willie Wetsuit is primarily a keyring....a keyring with a difference as is designed to hold a condom. Hence it meets the first criteria of being a useful product. The Wetsuit can hold from one to three units.

Branding: The suits come in a choice of seven colours and there is 60mmx30mm of space on the back to place branding. The promotional message can also be printed in four colours so there is plenty of flexibility.

Well the product is certainly different, but will it get the same exposure as pens and mouse mats? Brightbutton market the Wetsuit as a fun way of promoting safe sex. However from a poll that was done another company it was found that many females wouldn't be impressed with a potential mate especially if they saw what the keyring contained and thought the best place for a condom was in a wallet.
Overall the product is bound to be picked up as well as remembered and hence it serves all the requirements for a successful product.


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  2. Now thats what i call innovative!! :D Good post dude!

  3. Thanks a lot Luke...such products attract a lot of free promotion and this in itself is already a gain...