Wednesday, July 15, 2009

Is it worth to keep a blog?

Who said that blogs and mini blogs are just a waste of time? This could have been the case some time ago however this is not surely the case today...the question today is - How many Twitter followers does it take to get a job?

Best Buy has the answer to this question...The answer is 250. This is the amount that Best Buy require from candidates wishing to apply for a marketing role with them. The ideal candidate should also have a ‘two plus years of mobile or social media marketing experience' and ‘one plus year of active blogging experience', as well as a Bachelor's degree and at least 250 Twitter. So now actually blogging really pays.

While a lot of companies are specifying the need for people to have social media experience, Best Buy is believe to have been the first one to actually ask for a specific minimum number of Twitter followers. Best Buy explains this requirement as Twitter is part of the corporate culture at Best Buy, in fact chief executive Brian Dunn recently encouraged customer and investors unable to attend the company's annual shareholder meeting to follow the proceedings via Twitter.

Dunn in fact has an active twitter account and has currently over 1650 Twitter followers, so he is surely more than qualified for the role. So I'll better start increasing my followers as I'm quite behind when it comes to number of followers :)

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