The TV ad opens with a shot from behind of a girl performing oral sex on man. While she's at it, she starting thinking and then she stops to say she would like a Sprite whereupon the ad cuts to a side-on shot of her sucking the bottle before it is explodes over her face. The ad uses the Sprite endline of 'Obey your thirst'.
The ad was quickly pulled from YouTube at the beginning of the week, with the site initially blaming copyright infringement. I managed to find a copy for you on this site as a person managed to download it and post a copy online (http://asheq.co.uk/2009/07/22/sucking-sprite-off).
Eventually director of the advert Max Issacson came forward and admitted the ad was actually intended as an experiment to see how many people would be fooled into thinking it was real.
This advert was not the first advert of its type, Perrier had made a very similar ad back in 1976 and it is basically exactly the same as the Sprite one, but without the blow job. This goes to say that the idea is not new...however what do you think such ads pay?
In my opinion, they are very valuable if one wants to produce a lot of PR however one must be really careful with the potential damage that this could cause to the brand.