Piracy could be on the down turn in the UK as people are turning to streaming sites rather than P2P file sharing. Teenage web surfers are turning their backs to old-fashioned methods of online piracy, including file-sharing and P2P sites, in favour of live streaming, according to new research.
The study by analyst Music Ally found that overall levels of file-sharing are on the decline. Figures show that downloads are down from 42 per cent , to just 26 per cent when it comes to teenagers between 14 to 18 year filesharing once a month.
The overall percentage of filesharing has gone down about a quarter, 22 per cent of those surveyed were regularly filesharing two years ago to just 14 per cent now. This is despite the fact that the percentage of music fans who have ever fileshared has increased, rising from 28 per cent in December 2007 to 31 per cent in January 2009.
The shift to streaming sites such as YouTube, MySpace and Spotify is evident with the research showing that many teens (65 per cent) are streaming music regularly (more than once a month).
Research also shows the comparative volume of pirated tracks to legally purchased tracks has halved since their last survey just over 12 months ago. In December 2007 the ratio of tracks obtained from file-sharing compared to tracks obtained as legal purchases on an ongoing basis was 4:1. In January 2009 the ratio had narrowed to just 2:1.
The new trend is online streaming...this is the way to beat piracy as these services can be licensed (as are YouTube and Spotify) and are easier and more fun to use.
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