Friday, July 17, 2009

Twitter documents hacked...strategy revealed

Twitter has been affected from a security breech...a hacker managed to access a number of files that had been saved by one of its employees google files online and disclosed these files to the media. The files contained a number of confidential documents outlining the strategy of the company and the bank account figures.

The strategy documents outline Twitter ambition to roll out roll out a five-pronged commercial strategy aimed at helping it generate $140 million in revenue by 2010 and $1.5 billion in sales by 2013.

According to stolen documents published by Techcrunch, Twitter's long-awaited money-making strategy will focus on verified accounts, search ads, sponsored tweets, AdSense widgets and payments. The use of Verified accounts, will see the creation of paid accounts that can be used by corporate and celebrity users (like facebook does with users/advertisers wishing to create Fan Pages, as opposed to setting up a profile). Search ads would see heavy users of Twitter's search API required to run ads on the service. According to the leaked documents, Twitter will invest in engineering to make the offering ‘flawless' and ‘timely'.

The thirds phase of the strategy will focus on generating revenue via sponsored Tweets that could see advertisers charged for targeting consumers with direct messages offering coupons and discount vouchers.Twitter's strategy will also include AdSense widgets.

All these initiatives will enable Tweeter to turn from a free for all microblogging website to a money making machine. The importance of Twitter has also been highlighted recently with the turmoil in Iran. Tweeter in fact was the tool the US government was using to keep up to date with what was happening in a country that they have little access to. Hundreds of people were using Tweeter to organise themselves and report what was happening. All these have made the world even more global...will adverting on the other hand reduce the amount of people registering for Twitter's services?

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