Lately I have been reading more about the potential that social networking offers and the opportunity it provides both companies and brands alike to commuicate their message and interact with their target market. I recently came across an article which continues to highlight the importance that this Social Networking medium plays in today's world.
The news read that Prince Charles had decided to start using Social Networking online and became on of the first (if not the first) Royal to use a social network. This is an absolute breakthrough and a significant milestone for Social Networking as it has managed to attract even the traditionally conservative monarchy. Does this mean that Social Networking is something that has been accepted and a need now a days for those wanting to voice their opinion to a wider community? The answer in my opinion is Yes!
Prince Charles chose to use Myspace to campaign for a worthy cause and raise awareness of his Prince of Wales Rainforest Project. In his page (http://www.myspace.com/rainforestsos) he urges the social network's community to electronically sign a petition to fight climate change and unite together to fight the destruction of rain forests and save biodiversity and the world's lungs. The campaign is being endorsed by the Prince himself and many other influential people such as Harrison Ford, Daniel Craig, the Dalai Lama and other members of the Royal Family.
My only concern about this move is why was Myspace used...should the campaign have been launched on Facebook which is by far the market leader in Social Networking and use You Tube to Link all the Webcasts that are posted on the Facebook group? Maybe this will be the next phase :) at least we have seen the start...hopefully it will encourage other people to do the same and start voicing their opinions online. This is especially necessary when it involvesgood cause campaigns such as theone mentioned above!
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