Tuesday, May 26, 2009 it really dead?

Who said that Woolworths is actually could have gone dormant but there still seems to be activity going around the name and the number of outlets it used to have. When browsing for the name Woolworths you come across a blog for Woolworths announcing it's imminent online revival...basically the brand has been acquired by Littlewoods-owner Shop Direct, who has planned it's online relaunch.

However this is not over, Tony Page ex executive director all Woolworths has teamed up with former UBS banker Gareth Thomas in an attempt to raise sufficient capital (it is estimated that they need between £5m and £10m) to acquire the lease of about 200 ex Woolwoths outlets in the next five years. However they would have to rethink the name. Apparently they have come up with an idea of making a poll and people will be asked to vote for their favourite name. This attempt is probably being done to create more customer involvement around the reopening and create a name that is acceptable to everyone.

However is such a branding strategy successful? And what about opening with the same store concept and in the same locations of Woolworths...would history repeat itself? What are your opinions?

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