However this is not over, Tony Page ex executive director all Woolworths has teamed up with former UBS banker Gareth Thomas in an attempt to raise sufficient capital (it is estimated that they need between £5m and £10m) to acquire the lease of about 200 ex Woolwoths outlets in the next five years. However they would have to rethink the name. Apparently they have come up with an idea of making a poll and people will be asked to vote for their favourite name. This attempt is probably being done to create more customer involvement around the reopening and create a name that is acceptable to everyone.
However is such a branding strategy successful? And what about opening with the same store concept and in the same locations of Woolworths...would history repeat itself? What are your opinions?