Thursday, May 21, 2009
Susan Boyle a highly requested brand personality
A numerous number of companies ranging from different industry are in search of a renowned brand personality and whose the person who's attracting the most PR currently? The answer is no sport personality but Susan Boyle, a person who before her appearance on Britain's Got Talent no person knew about. Companies are seeking to sign her up from industries including haircare, household, FMCG and even mobile however with it's contract with the production of Britain's Got Talent, she cannot sign any agreement before the end of the series later on this month.
Susan Boyle has become the brand personality to have. Anything related to her is attracting a lot of interest. In fact it's YouTube video has been viewed approximately 94 million times and it's memorabilia is selling well on auction sites such as Ebay. Even the product of the reality show is trying to cash on this wave of success as it is still seeking to close a deal with YouTube to start generating revenue from the high traffic flow that the video is attracting.
This is a clear example of how the Internet can transform a person from a complete stranger to a global phenomenon in just a couple of months...can this formula be copied by marketers to transform a complete unknown brand into a global success?